Oral Entrepreneurship Plan

Can you write a business plan? You can refer to the full version of the business plan of others! Here is the oral entrepreneurial plan I compiled for you for your reference.
: The business plan of the dental clinic (full set of data) Stomatopoly clinic business plan (full set of information)
The business model, concept
smile, a high -end dental clinic.
The choice of address:
The office buildings in the bustling business district.
CBD areas, recommended site: International Trade, near Sanyuan Bridge.
Ifs for foreign companies and foreigners, it is recommended to choose the site: the embassy area.
The traffic status: Choose at the bus station, near the subway, there must be parking lots nearby for patients to park. The surrounding environment should not be too noisy.
indoor equipment
Covering area: 500 square meters. The average price is 5 yuan per square meter per day. The annual rent is 800,000, and the decoration is about 200,000.
The clinic size is 10 tooth chairs, and each tooth chair is separated into a separate diagnosis and treatment space. About 30 square meters, covering a total of 300 square meters. Need the technical room, X -line room, management personnel office, medical staff lounge, waiting room, pharmacy, etc.
Considering the particularity of children's medical treatment, special pediatric clinics are specially decorated. There are also special clinics for experts.
The price of oral comprehensive therapy table is about 500,000, and ten units have a total of 5 million. Coupled with digital endoscopy, it is estimated that it costs a total of 6 million.
Digital X -ray machines, digital X -curved body layer X -ray machines, and digital display systems. The price is about 200,000. For the convenience of work, at least two sets must be configured. The price is estimated to be 500,000. A set of equipment in the technical room is estimated to cost 700,000.
The main equipment cleaning machine, sterilizer, a total price of about 100,000. In addition, the preparation and storage of commonly used drugs and consumables cost 100,000.
The dynamic and energy supply system is worth 100,000. The vacuum ventilation system is worth 100,000.
The oral clinic management system, about 20,000 management software plus indoor furniture furnishings, a total of 100,000. The first funds required to open in this way are 8.7 million.
The personnel required for opening:
12 principal physicians: one person and one dental chair, adopt a round -rest system. The basic salary level is added. The overall level is higher than the salary level of state -owned hospitals. It is required to have a qualification certificate for practicing physicians,
Then nurses, and the proportion of medical staff is 1 to 1.5. Match a nursing staff for each attending physician, so that it is more tacit to work. One is a front desk reception, and the other 4 personnel are randomly matched because some surgery requires two nursing staff.
The technician: 10.
The oral managers are responsible for the management of internal personnel and financial markets.
The personnel training is very important because we belong to the service industry, and the high -end clinic requires five -star service.
Operating mode
When many foreign oral cavities have entered the Beijing market and occupied a certain market share, as a newly entered enterprise, what should we do? Where we are worth learning, carefully analyze competitors and find their advantages and deficiencies. Learn their advantages and improve their shortcomings.
The points should be paid attention to:
1. We are professional dental hospitals, but there are many oral hospitals. We must find out our core competition
The current foreign -funded clinics and ordinary foreign companies are similar, and they use local cheap human capital to make a profit. And we use foreign doctors to increase costs, but we can also increase our status and grade. We can be positioned at a higher level than them, serving the richest level in China. Foreign doctors need to be equipped with translations such as translations because of their language unreasonable language, but this is also the characteristics of our service.
2. Because the dental clinic is a service -oriented industry, it has the particularity of the service industry. To do a good job of service
, and strive to meet the five -star standard. Try to eliminate people's fear of dentist. Especially for the elderly and children must take care of thoughtful. In short, it is a service that matches our brand. In addition, we must pay attention to the training of employees. The image, attitude and some details of each employee will affect the satisfaction of customers. A satisfactory customer will tell him ten friends, and the dissatisfied customers will tell him
100 friends. Friends of high -level people in society are also high -income classes, and they are also our customer base. Customers introduce customers the best and the cheapest advertisement.
3. The perfect reservation system. Our client groups are very busy people, and their time is very precious; and our doctors in
are also very busy, and the time arrangement of both sides is particularly important. So good, flexible appointment mechanism is very important.
4. Establish a good doctor -patient interaction system to improve the relationship between doctors and patients. Improve customer satisfaction, send at any time
The customer needs, and provide some scientific health knowledge about the oral cavity. You can also release the latest service items of the enterprise above, discount discount activities, etc.
Business philosophy:
Make the best dental hospital to provide the best equipment and services. We position the hospital in the high -end market and introduce foreign advanced equipment, advanced technologies, foreign oral experts, and advanced management concepts of foreign countries. Our goal is to do the best, the most perfect oral beauty. Our service standards are the same as the standards enjoyed by Hollywood. People who come to us will have a beautiful smile. Our market positioning can be a little bit higher than the existing high -end dental clinic, especially in terms of oral beauty.
The overall market analysis
The resident population at the end of 2005 was 15.38 million. Among the permanent population in the city, there were 12.84 million people living in towns, accounting for 83.62%of the permanent population; 2.52 million people living in the countryside accounted for 16.38%of the permanent population. The population under the age of 14 of these people accounts for 10.21%; 79%of the 15 to 64 years old; the population 65 and over account for 10.79%. There are 3.62 million college degree and 3.72 million high schools, and the population of junior high school is 4.76 million. In general, the education level in Beijing is very high.
The total of 4,818 health institutions in Beijing in 2005, of which: 516 hospitals; 152 hospitals; 4204 outpatients; 114 community health service centers. At present, according to relevant information, there are thousands of large and small mouth clinics in Beijing, but many of them are not regular medical institutions, so they are not within the statistical data of the Health Bureau.
Colinate according to the Chinese Statistical Yearbook: The average expenditure per person per year per person for high -income and highest income households in Chinese residents is 687.17 and 1172.69 yuan. And our target customer base is high income and maximum
. The proportion of high -income and highest income in Beijing is larger than other regions, so the market share is still relatively large. There is also a factor that high -income class in other regions also likes to come to Beijing for consumption, so they are also our target customer base. Especially the high -priced and high -profit projects of oral beauty. According to the statistics of the Ministry of Health, there are more than 38,800 registered dentators in China, the proportion of dentist and population is 1: 33,000, while the proportion of developed countries is 1: 4000, (the United States is: 1: 1600, Sweden is Sweden as the 1: 800) It means that in the 10-20 years, my country will need to build a 10-fold dental hospital to meet the wealthy Chinese people's treatment and health care needs for oral diseases. This kind of development is completely possible and has a solid economic foundation for the backing, because according to the statistics of the Ministry of Health, China ’s average medical expenses in China in 1991 were 345 yuan, but by 2001 Essence The government's investment in the health department was 202 yuan in 1991 and 800 yuan by 2001, a four -fold increase. The growth ratio of a wealthy area is faster. The caries rate of permanent teeth in Chinese adults is: 50%, children with dental caries are more than 70%, and the periodic period of the periodontal period is more than 90%. With the improvement of people's living standards, the people's requirements for medical technology and services have become higher and higher. After entering the WTO, in accordance with the regulations of the WTO, the tariffs of imported drugs will be reduced to the level of
5.5-6%, and foreign capital will be allowed to invest in hospitals in China.
The price of this service can be used for free, or the cost fee of only one sex instrument can be taken. The more people can attract more people to check the better, the more people can understand the needs of customers, understand the health status of customers, and recommend more services. Considering the cost of the equipment we use, the pricing of this service adopts the cost bonus method. Each device will charge 20%of profits on the basis of cost, but it does not charge the service fee. If it is an expert, add a certain service fee.
This washing teeth.
. Even if a person insists on brushing your teeth correctly, using dental floss, and chewing gum to prevent dental caries every day, his clean teeth work only completes 50%. Under normal circumstances, adults' teeth will have to varying degrees of dental stones. If they wash their teeth from time to time, it will cause periodic periodicitis, loose teeth, and falling off. Therefore, adults must wash their teeth more than twice a year. The accumulation of dental calcifications of each person is different, and the average is only twice a year. Everyone's specific situation is different, and they must follow the doctor's order and treat them differently.
In adulthood must adhere to this tooth health. The target customer base is a high -level income level, focusing on adults who pay attention to oral health.
General ultrasound cleaning tooth cleaning.
The average cost is about 200. The time is about 20 to 60 minutes. Considering the positioning of our clinic and the price of our equipment, the price of this service is between 300 and 500. Because tooth washing needs to be carried out regularly, the price of this service is not too high. It is estimated that the gross profit margin is controlled at about 20%, including the service fee of the medical staff.
The sand spray:
This to eliminate the pigment that the simple Jiezhi can not eliminate, so that the glaze on the surface of the teeth is smooth.
The cost: about 130 yuan. Time: About 20 minutes, varying from the smoothness of the tooth surface.
The people with tea stains, smoke, coffee stains on the teeth.
The frequency: Every time you wash your teeth (Jiezhi), you can do it.
The function of sandblasting is to eliminate pigment and is part of oral beauty. Therefore, the price of this service will be relatively high, with a price of about 300. However, the price of sandblasting is generally cheaper than tooth washing, so you can refer to the pricing of the teeth, and add the material fee.
. Fourth, polishing: another way to smooth the surface of the teeth.
The cost: about 130 yuan. Time: About 20 minutes,
The people with tea stains, smoke stains, and coffee stains on teeth.
The frequency: Every time you wash your teeth (Jiezhi), you can do it.
The effect of polishing and sandblasting is similar, and the price is similar. Around 300.
. Dental treatment:
filling treatment: commonly known as "replenishment", dental defects caused by dental caries (commonly known as worm teeth) and other reasons. , Metal embedded, porcelain, etc. Different fees are different according to the degree of filling materials and dental damage.
Because our positioning is a high -end clinic, we will use more high -end materials, and the price will be more expensive. According to the price of the material plus 50%of the profit bonus, each dental increases a certain amount of service fee, depending on the difficulty of surgery.
It: Directory Directory
Chapter 1 Execution Summary ---------------------------------------------------------------------------------- ---------------------------2rn 　　第二章市场概况------------- ----------------------------------------- 2
(1) Related industries概况--------------------------------------------2rn (二)市场优势--------------------------------------------- --- 2
(3) Policy advantage --------------------------------------------------------------------------------- ---------- 3
Chapter 3 Company Strategy and Goals (Business Plan) ---------------------------------------------------------------
(1), short-term (within 2 years) --------------------------------------------------------------------------- ------ 4
(2), mid-term (3-4 years) ----------------------------- ------------- 5
(3), long-term (5 years later) ------------------------------------------------------------------------ ---------------5rn 　　第四章市场营销------------------------- ---------------------------5rn 　　第五章竞争分析------------- ---------------------------------------7rn 　　(一)、行业分析-----------------------------------------------7r n (2), policy analysis ------------------------------------------------------------------------------------------ ------ 7
Chapter 6 Risk and Response Measures ------------------------------------------------------------------------------------ ---------- 8
(一)、风险--------------------------------------------- ------ 8
(2), risk response method ------------------------------------ ---------- 10
Chapter 7 Financial Analysis ------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 11
(1), source of funds ---------------------------- ---------------------------12rn 　　(二)、投资概况------------ ----------------------------------12rn 　　(三)、利润表及计算--- --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 13
(4)表及经营期初所需投入分析计算------------------18rn 　　(五)、财务总结------------ ----------------------------------22rn 　　第八章公司管理与制度---- -------------------------------------23rn 　　一、公司性质及组织形式- --------------------------------------23rn 　　二、部门职责--- ----------------------------------------------23r n 　　三、管理理念--------------------------------------------- ----- 24
. The company's management system --------------------------------------- ---------24rn 　　第九章、附表------------------------------ -------------------------26rn 　　(一)利润表--------------- ---------------- -------------------26rn 　　(二)资产负债表-------------------- ------------------------26rn 　　(三)第一年公司总资产------------ ---------------------------28rn 　　第一章、执行总结rn 　　一、公司简介rn The company was established on the XX month XX day of XXXX, which was composed of 5 members in the early stage. The company's integrity is the business philosophy, and it takes a variety of business models for operation. It mainly operates dental medical equipment, equipment, materials, and disinfected sterilization equipment and medical consumables. Mainly targeting comprehensive hospitals, dental clinics, and schools, and also for personal oral health needs.
. The purpose
The company's entrepreneurial attitude of "sincerity to far away, faith and honor" as the entrepreneurial concept, based on the entrepreneurial attitude of "service first", based on the Yunnan area centered on Kunming City, pioneering The new market in the district, county, and prefecture's dental medical device industry finally reached the entrepreneurial goal of radiating in the western region, and contributed its own strength to the development of the dental cause in the western region.
The company's spirit of entrepreneurship with the spirit of "unity and cooperation, hard work", and is determined to break out of its own world in the oral medical device industry.
. The company's strategy
is based on Yunnan and radiates the west. On the basis of Kunming City as the marketing center, the district county and prefecture markets were opened, and the entrepreneurial goals of radiating the western region were finally achieved. It mainly adopts marketing measures such as increasing market investment, increasing market publicity, training marketing staff, and combining marketing measures such as various preferential policies, and at the same time increase the company's popularity.
Chapter 2, Market Overview
. Industry Overview
In relevant literature, at present, a large number of low -end medical products such as one -time medical consumables, dental materials, and sanitary materials in my country For low value -added and high energy -consuming products, the market sales are leading. This shows that my country's medical equipment is mainly based on products with low technical content, especially in the western regions, and the proportion of low -end products accounts for about 75%. Essence
. Market prospects
in recent years, the dental medical device market has developed rapidly. After rapid development in recent years, the World Dental Medicine
The therapy equipment industry has formed a certain industrial scale, and the related dental medical device industry has also become increasingly perfect. Compared with the market size, product grade, variety specifications, consumption levels, there is still a considerable gap. With the development of the market economy, the technological level and product quality of dental medical device, the continuous expansion of the application field, my country's dental medical device will have huge market demand and development space.
This provinces (districts) in the western region include Sichuan, Guizhou, Yunnan, Chongqing, Shaanxi, Guangxi, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Inner Mongolia. Home, the demand for oral equipment and materials every year is billions. The west has nearly 3/5 of China's land area and a population of 2/5. With the rapid growth of the western economy and the rapid improvement of people's living standards, consumer groups in western dental medicine and health care will increase.
The new medical reform clearly states that the state will increase the public health system and urban communities and rural grassroots medical and health construction year by year. With the further dug the "going to the countryside community" market in medical device companies, and under the situation of continuous adjustment of structure and industrial upgrading, the dental medical device industry has entered a period of rapid development. In the future, the primary medical institutions of the second and third lines will be the top priority of the Chinese medical device market. Economic backward areas such as the central and western regions will also be the focus of future development. With the increase of consumption strength in these areas and the continuous increase in the investment in national medical reform, the growth space of the prefecture, district and counties will be quite broad. At the same time, the new medical reform plan will gradually cancel the hospital's drug bonuses. Medical service charges will become the main source of hospital income. The hospital will increase investment in medical equipment. According to the national "Twelfth Five -Year Plan" plan, new medical and health resources focus on tilting rural and urban communities, which has expanded the demand for the low -end medical device market. Due to limited funds and just started, the company has just started. There is a market that can avoid our shortcomings, and at the same time, it also fills the gaps in the oral equipment market in the prefecture, districts, and counties.
. Market analysis
1. Related industry overview
Under the current economic situation, the domestic and foreign medical device industries are developing smoothly, and the industrial market is healthy and harmonious. The company's marketing products have a broad source of products, and there are many supply plans for us to choose from. The national "Twelfth Five -Year Plan" plan, new medical and health resources focus on tilting rural and urban communities, which has expanded the demand for the low -end medical device market, and the market of the dental device market in the prefecture and districts and counties is still in a blank state. A good time for the development of medical device companies. The company's product application scope mainly includes districts, county, prefecture, and comprehensive hospital dental departments, and at the same time provided to those who have a population health needs.
2. Market advantages
The company target customers with districts, county, prefecture dental clinic, and comprehensive hospital dental department, family personal population health needs as the target customers, with large market demand and broad marketing prospects. In recent years, with the growth of the national economy and the improvement of the living standards of the people, the awareness of national dental medical care has gradually increased, and the demand for dental medical care products has increased.
in recent years, the dental medical device market has developed rapidly. After rapid development in recent years, the World Dental Medical Device Industry has formed a certain industrial scale, and the related dental medical device industry has also become increasingly improved. There is still a considerable gap in scale, product grade, variety specifications, and consumption levels. With the development of the market economy, the technological level and product quality of dental medical device, the continuous expansion of the application field, my country's dental medical device will have huge market demand and development space.
This provinces (districts) in the western region include Yunnan, Sichuan, Guizhou, Chongqing, Shaanxi, Guangxi, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Inner Mongolia. Home, the demand for oral equipment and materials every year is billions. The west has nearly 3/5 of China's land area and a population of 2/5. With the rapid growth of the western economy and the rapid improvement of people's living standards, the consumer groups of dental medicine and health care in the west will become larger and larger. In order to develop and grow and gradually move towards the market track. At the same time, with the development of the development of the medical device research and development industry, the company will also shift from the low -end products to the middle and high -end products.
3. Policy advantages
The new medical reform of the country clearly states that the state will increase the public health system and urban community and rural grassroots medical and health construction year by year. With the further dug the "going to the countryside community" market in medical device companies, and under the situation of continuous adjustment of structure and industrial upgrading, the dental medical device industry has entered a period of rapid development. In the future, the primary medical institutions of the second and third lines will be the top priority of the Chinese medical device market.
The economic backward areas such as the central and western regions will also be the focus of future development. With the increase of consumption strength in these areas and the continuous increase in the investment in national medical reform, the growth space of the prefecture, district and counties will be quite broad. At the same time, the new medical reform plan will gradually cancel the hospital's drug bonuses. Medical service charges will become the main source of hospital income. The hospital will increase investment in medical equipment. According to the national "Twelfth Five -Year Plan" plan, new medical and health resources focus on tilting rural and urban communities, which has expanded the demand for the low -end medical device market. Due to limited funds and just started, the company has just started. There is a market that can avoid our shortcomings, and at the same time, it also fills the gaps in the oral equipment market in the prefecture, districts and counties.
Chapter 3 Company Strategy and Objective (Business Plan)
. In the short term (within 2 years)
1. Based on Kunming Kunming Market. Formulate the preliminary investment plan, open up the market, seek cooperative units, strive for market share, establish supply and demand cooperative relationships, promote the company's scale and molding stability, and establish the company's brand image.
2. Strategy
(1) Reasonable allocation of resources, gradually establish and improve various management systems, so that the company's operations are carried out normally;
(2) Strengthen personnel ability training to gradually improve business level, and gradually improve business level. Ensure the company's efficient operation and provide high -quality services;
(3) Timely understanding the opinions of each customer's services in time, improve the company's related work in a timely manner, and gradually improve the optimization and improvement service;
(4) Basic recovery of initial investment, gradually increase investment, expand scale and attract more customers, and increase market share.
. The mid -term (3-4 years)
1. Objective: Facing the prefecture, the development of the market
The new medical reform clearly states that the state will increase the public health system, urban communities, rural areas, and rural areas year by year. Grassroots medical and health construction. With the further depth of the "go to the countryside community" market in medical device enterprises, and in the
: The business plan of the business plan of the oral lamp project
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Seven basic contents of writing business plan
. Project profile
. Product/service
. Development market
. Competitors
Fifth, team members
, income
7. Financial plan
Sub -business planning book use
1. Communication tools
2. Management tools
3. Promise Tool
Related reports
industry research reports, market research reports, industrial analysis reports
Project project establishment feasibility report
fund application feasibility report
Market research prediction report r r
Special survey report
A market investment prospects
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The upstream and downstream industrial chain research report
investment financing feasibility report n
R n Because the business plan (project feasibility report) is a custom report, the following report directory is for reference only. The draft catalog may change according to customer needs and industry classification.
Basic framework of business plan:
Be Chapter 1 Abstract
If Chapter Market Analysis
In Introduction of Company n Chapter 4 Product Introduction
Chapter 5 Research and Development
Chapter 6 Product Manufacturing
Chapter 7 Marketing
Chapter 8 Financing Description
Chapter 9 Financial Analysis and Forecast N Chapter 10 Risk analysis
The business planning instructions:
Chapter 1 Abstract
. Project background
. Project introduction
. Project competition advantage
Fourth, financing and financial descriptions
The chapter market analysis
. The current status of industry development
. Target market analysis
. Competitors analysis
4. Summary node n. Summary
Chapter 3 Company Introduction
. The basic situation of the company
. Organization structure
. Management team introduction
Chapter 4 Product introduction
. Products Introduction
. The novelty/advancedness/uniqueness of the product
. The competitive advantage of the product
Chapter 5 Research and Development
. The existing technical achievements and technology Level
. R