4 thoughts on “What skills do operators need to master?”
Hector
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth.
A as an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly.
. Correct understanding of requirements
1. Understand the needs of the needs

The project target: Basic goals, common project goals are new, stable, reflux and transformation, that is, to obtain new users, solidly old users, re -return users, realize commercial transformation and creation value. Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value. industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal.
2. Clarify the target user
 The target users are classified according to different dimensions. Occupational identity can be divided into students, white -collar workers, workers, staff, etc., and can be divided into rice circles, anime two -dimensional elements, and so on.
The different user groups have different behavioral characteristics, ideas, and emotional needs, and the characteristics of the target group can achieve accurate design touch.
3. Master the design method
The needs of the design of the designer include special pages, details pages, H5, banner, poster, etc. The theme of the project, first correctly understand the design requirements behind the requirements and the general method is the first step in designing.
For example: the design process of banner can be summarized as three keywords according to the design, design and design after design: asking, disassembly and verification.
In asked what is the design goal? Who is the target user group? Putting on the platform and channels? Mobile terminal or PC? Text content? Is there any picture material? What is the material quality? Line time and schedule.
In disassembly is clear size, clear graphic structure structure, design style, color scheme, font, elements, background design, etc.
The tests are verified, transformation, user evaluation, and market feedback.
The systematic disassembly is systematically disassembled for easy design and execution.
The project cases are used to explain it specifically: Design a banner diagram for the skin shop of Baidu Input Method APP. The design goal is to attract users to download the skin through the display of Banner. The target users are people who like cute style skin. Banner will display on the mobile terminal.
 Wenate skin material pictures are as follows: Banner's main case is "cute today", without sub -title. The right figure of the left character (as shown in the left), replace the specific copywriting and material chart (as shown in the right)
and then select the appropriate cute style according to the copywriting, the font of the design title (as shown below), Finally, extract available visual elements from the material diagram for the background (as shown in the right) to complete a complete banner design process. Through systematic disassembly and thinking, the design becomes a law to follow.
 . Effectively communicate with the demand party to obtain a clear design direction
1. n After receiving the requirements of the project, do not consider only design forms and visual performance techniques.
This to understand the project background, target users, project goals, and what tasks need to complete, how to complete the task, etc., find the correct design direction on the premise that the two parties reach a common cognition.
2. Use guidance instead of inquiries
This as a design small white, and the designer's professionalism is used to guide the design direction. Expecting design style or effect.
The reference diagram of different styles of the project theme in advance to conduct visual communication and discussions. During the process, record the preferences and tendencies of the demand party as a guidance for subsequent design.
3. Avoid premature tranquility
It needs to fully communicate the project background and design goals during the demand communication stage. Get the final solution.
4. Treat each demand side rationally, even if it is abused for thousands of times
The as much as possible to face each demand party without prejudice and existing impression, start from the project itself, Professional communication will affect the exertion of creativity.
5. Multi -directional, timely communication
In addition to communicating with the project leader, it is also necessary to communicate with the technical team to achieve the implementation of the project to ensure that the project can be implemented. Clear expectations, reaching consensus on the design effect, and prompting progress in time in the project process to avoid being hilarious, there are any problems or risks to find solutions in time.
3. Refined processes, maximize the risk of rework
standardized process:
n Draft sketch (internal review); The first draft color (internal review); two drafts (internal review); settings output resources; R n The project summarizes the review. 1) During the visual style
C selection of suitable design styles according to the needs and themes of the subject, accumulate daily accumulation to build their own emotional board (), or pay attention to the reference of excellent designers, stand on the giant, stand on the giant Design on the shoulders
Recommended website: Pinterest, Behance, Dribbble, ZCool, UI China, Instagram, etc.
2) The keywords of the design are visual creativity around the keywords, express the creative content through the sketch and add the small ingenuity on the details
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth. A as an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly. . Correct understanding of demand 1. Understand the needs of demand
The request target can be divided into three dimensions according to the hierarchical relationship: project target: basic goals, common ones, common ones, common ones, common ones, common ones, common ones, common ones, common ones, common ones The project targets are new, stable, reflux, and transformation, that is, to obtain new users, solidly old users, re -flow back to users, and realize the value of commercial transformation and creating value. Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value. industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal. 2. Clarify the target user
The target users are classified according to different dimensions. According to the age, they can be divided into post -00, post -90s, and post -80s. Workers, staff, etc., can be divided into rice circles, anime two -dimensional elements, etc. according to their hobbies. The different user groups have different behavioral characteristics, ideas, and emotional needs, and the characteristics of the target group can achieve accurate design.
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth. As an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly. 01 Correct understanding of requirements 1-1 understanding demand target Requirements target can be divided into three dimensions according to hierarchical relationships: project target: basic goals, common project goals are new, stable, stable, stable, stable, Refusion and transformation, that is, obtain new users, stable old users, re -flow back to users, and realize the value of commercial transformation. Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value. industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal. 1-2 Clarify the target user undefined The target users are classified according to different dimensions. They can be divided into post-00, post-90s, 80s, etc. according to their age. , Workers, staff, etc. According to their hobbies, they can be divided into rice circles, anime two -dimensional elements, etc. Different user groups have different behavioral characteristics, ideas and emotional needs, and the characteristics of the target group can achieve accurate design. 1-3 Master the design method The needs of the designer's needs include special pages, details pages, H5, banner, poster, etc., corresponding to different design requirements, ignore the specific project theme, first correctly understand the understanding correctly The design requirements behind the requirements are the first step in designing. , for example: the design process of Banner can be summarized as three keywords according to the design, neutralization and design after design: asking, disassembly and inspection. Ask is asking what is the design goal? Who is the target user group? Putting on the platform and channels? The mobile terminal ORPC end? Text content? Is there any picture material? What is the material quality? Line time and schedule, etc.; disassembled the size, clear graphic version structure, design style, color scheme, font, elements, background design, etc.; Verifying the number of clicks, conversion, user evaluation, and market feedback. The disassembly of each needs is systematically disassembled for easy design and execution.
1. Communication ability It, no matter which industry does, communication ability is needed. However, this position of product operation may require strong communication skills. Because of the product operation's understanding of the product, most of them come from the original product manager. If you fail to understand the product when dealing with the product manager, how do you operate the product? And the interior of the operating team also needs to be communicated. Therefore, product operation is a bridge for product managers and operations teams. 2. Text skills The operating, there must be a certain degree of text skills. Because many times we need to promote soft text. If the text skills are not very good, how can I write the user's favorite article? So if you want to do this industry, the text skills must be strengthened. 3. Marketing skills The people who want to promote marketing as long as you want to promote marketing. This is an essential skill for operation. This skill is mainly reflected in three aspects. One is the way of understanding marketing. To put it plainly, it is the gameplay that understands channels. 4. Data analysis The data analysis is essential to do a good job of marketing and product promotion. Because through data analysis, we can learn what users like and do not like. Through data analysis, we can continuously improve our promotion and marketing solutions. So as to achieve the effect that the company wants. 5. Product cognitive accumulation As an operator, you can do not learn how to draw primitive types, and you do n’t need to learn how to write a document, but you must understand the logic of the product and continue to experience the product. Experience. In this way, we can continuously improve the user experience of the product and understand the needs of users. 6. Efficiency tool In fact, promotion and operation is a continuous process. In this process, we need not only quality, but also efficiency. Although it is not difficult to promote the process of promoting operations, things are really miscellaneous. If your efficiency can't keep up, the later things will be like a snowball, which is getting bigger and bigger, then it will be easy to get out of control, which makes the entire plan cannot be executed.
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth.
A as an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly.
. Correct understanding of requirements
1. Understand the needs of the needs

The project target: Basic goals, common project goals are new, stable, reflux and transformation, that is, to obtain new users, solidly old users, re -return users, realize commercial transformation and creation value.
Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value.
industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal.
2. Clarify the target user

The target users are classified according to different dimensions. Occupational identity can be divided into students, white -collar workers, workers, staff, etc., and can be divided into rice circles, anime two -dimensional elements, and so on.
The different user groups have different behavioral characteristics, ideas, and emotional needs, and the characteristics of the target group can achieve accurate design touch.
3. Master the design method
The needs of the design of the designer include special pages, details pages, H5, banner, poster, etc. The theme of the project, first correctly understand the design requirements behind the requirements and the general method is the first step in designing.
For example: the design process of banner can be summarized as three keywords according to the design, design and design after design: asking, disassembly and verification.
In asked what is the design goal? Who is the target user group? Putting on the platform and channels? Mobile terminal or PC? Text content? Is there any picture material? What is the material quality? Line time and schedule.
In disassembly is clear size, clear graphic structure structure, design style, color scheme, font, elements, background design, etc.
The tests are verified, transformation, user evaluation, and market feedback.
The systematic disassembly is systematically disassembled for easy design and execution.
The project cases are used to explain it specifically: Design a banner diagram for the skin shop of Baidu Input Method APP. The design goal is to attract users to download the skin through the display of Banner. The target users are people who like cute style skin. Banner will display on the mobile terminal.

Wenate skin material pictures are as follows: Banner's main case is "cute today", without sub -title. The right figure of the left character (as shown in the left), replace the specific copywriting and material chart (as shown in the right)
and then select the appropriate cute style according to the copywriting, the font of the design title (as shown below), Finally, extract available visual elements from the material diagram for the background (as shown in the right) to complete a complete banner design process. Through systematic disassembly and thinking, the design becomes a law to follow.

. Effectively communicate with the demand party to obtain a clear design direction
1. n After receiving the requirements of the project, do not consider only design forms and visual performance techniques.
This to understand the project background, target users, project goals, and what tasks need to complete, how to complete the task, etc., find the correct design direction on the premise that the two parties reach a common cognition.
2. Use guidance instead of inquiries
This as a design small white, and the designer's professionalism is used to guide the design direction. Expecting design style or effect.
The reference diagram of different styles of the project theme in advance to conduct visual communication and discussions. During the process, record the preferences and tendencies of the demand party as a guidance for subsequent design.
3. Avoid premature tranquility
It needs to fully communicate the project background and design goals during the demand communication stage. Get the final solution.
4. Treat each demand side rationally, even if it is abused for thousands of times
The as much as possible to face each demand party without prejudice and existing impression, start from the project itself, Professional communication will affect the exertion of creativity.
5. Multi -directional, timely communication
In addition to communicating with the project leader, it is also necessary to communicate with the technical team to achieve the implementation of the project to ensure that the project can be implemented. Clear expectations, reaching consensus on the design effect, and prompting progress in time in the project process to avoid being hilarious, there are any problems or risks to find solutions in time.
3. Refined processes, maximize the risk of rework
standardized process:
n Draft sketch (internal review);
The first draft color (internal review);
two drafts (internal review);
settings output resources;
R n The project summarizes the review.
1) During the visual style
C selection of suitable design styles according to the needs and themes of the subject, accumulate daily accumulation to build their own emotional board (), or pay attention to the reference of excellent designers, stand on the giant, stand on the giant Design on the shoulders
Recommended website: Pinterest, Behance, Dribbble, ZCool, UI China, Instagram, etc.
2) The keywords of the design are visual creativity around the keywords, express the creative content through the sketch and add the small ingenuity on the details
Color matching tool website
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth.
A as an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly.
. Correct understanding of demand
1. Understand the needs of demand
The request target can be divided into three dimensions according to the hierarchical relationship:
project target: basic goals, common ones, common ones, common ones, common ones, common ones, common ones, common ones, common ones, common ones The project targets are new, stable, reflux, and transformation, that is, to obtain new users, solidly old users, re -flow back to users, and realize the value of commercial transformation and creating value.
Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value.
industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal.
2. Clarify the target user
The target users are classified according to different dimensions. According to the age, they can be divided into post -00, post -90s, and post -80s. Workers, staff, etc., can be divided into rice circles, anime two -dimensional elements, etc. according to their hobbies.
The different user groups have different behavioral characteristics, ideas, and emotional needs, and the characteristics of the target group can achieve accurate design.
The so -called operating design is to use complete design thinking, product thinking and design skills to complete the visual design. While ensuring the design beauty, it takes into account the needs of users and product marketing to achieve the goals such as large traffic, large exposure, and accumulation of word of mouth. As an operating designer, we must have marketing thinking and know how to capture user psychology. This article provides some methods and techniques, hoping to provide some help for operating designers to complete the design work smoothly. 01 Correct understanding of requirements
1-1 understanding demand target
Requirements target can be divided into three dimensions according to hierarchical relationships:
project target: basic goals, common project goals are new, stable, stable, stable, stable, Refusion and transformation, that is, obtain new users, stable old users, re -flow back to users, and realize the value of commercial transformation.
Se product goals: The second layer of target is to consolidate product strategies, establish brand image, increase brand reputation, and realize brand value.
industry goals: ultimate goal, that is, to increase design influence and industry influence. When receiving the needs of operating projects, what is the goal of communicating with the needs of the demand party, whether to create a festive atmosphere, attract new users or transform revenue, etc. The design should be based on the goal.
1-2 Clarify the target user
undefined
The target users are classified according to different dimensions. They can be divided into post-00, post-90s, 80s, etc. according to their age. , Workers, staff, etc. According to their hobbies, they can be divided into rice circles, anime two -dimensional elements, etc. Different user groups have different behavioral characteristics, ideas and emotional needs, and the characteristics of the target group can achieve accurate design.
1-3 Master the design method
The needs of the designer's needs include special pages, details pages, H5, banner, poster, etc., corresponding to different design requirements, ignore the specific project theme, first correctly understand the understanding correctly The design requirements behind the requirements are the first step in designing.
, for example: the design process of Banner can be summarized as three keywords according to the design, neutralization and design after design: asking, disassembly and inspection. Ask is asking what is the design goal? Who is the target user group? Putting on the platform and channels? The mobile terminal ORPC end? Text content? Is there any picture material? What is the material quality? Line time and schedule, etc.; disassembled the size, clear graphic version structure, design style, color scheme, font, elements, background design, etc.; Verifying the number of clicks, conversion, user evaluation, and market feedback.
The disassembly of each needs is systematically disassembled for easy design and execution.
1. Communication ability
It, no matter which industry does, communication ability is needed. However, this position of product operation may require strong communication skills. Because of the product operation's understanding of the product, most of them come from the original product manager. If you fail to understand the product when dealing with the product manager, how do you operate the product? And the interior of the operating team also needs to be communicated. Therefore, product operation is a bridge for product managers and operations teams.
2. Text skills
The operating, there must be a certain degree of text skills. Because many times we need to promote soft text. If the text skills are not very good, how can I write the user's favorite article? So if you want to do this industry, the text skills must be strengthened.
3. Marketing skills
The people who want to promote marketing as long as you want to promote marketing. This is an essential skill for operation. This skill is mainly reflected in three aspects. One is the way of understanding marketing. To put it plainly, it is the gameplay that understands channels.
4. Data analysis
The data analysis is essential to do a good job of marketing and product promotion. Because through data analysis, we can learn what users like and do not like. Through data analysis, we can continuously improve our promotion and marketing solutions. So as to achieve the effect that the company wants.
5. Product cognitive accumulation
As an operator, you can do not learn how to draw primitive types, and you do n’t need to learn how to write a document, but you must understand the logic of the product and continue to experience the product. Experience. In this way, we can continuously improve the user experience of the product and understand the needs of users.
6. Efficiency tool
In fact, promotion and operation is a continuous process. In this process, we need not only quality, but also efficiency. Although it is not difficult to promote the process of promoting operations, things are really miscellaneous. If your efficiency can't keep up, the later things will be like a snowball, which is getting bigger and bigger, then it will be easy to get out of control, which makes the entire plan cannot be executed.